Blogging is a wonderful thing. Putting your words out there for the whole world to see is a little nerve wracking at times, yet counting the shares on social media is a real vindication of your work. But there’s one thing most readers forget to do …
And that’s leave a comment! This blog post isn’t going to rant about the lack of comments being left on blog posts – it’s about the fact that we’re missing a trick in not doing it!
There are different types of commenting system out there. Some of them are stand-alone systems that work on platforms like WordPress and Blogger. Yes, you can get a conversation going, but it won’t spread to social media and unless the blogger has a huge following, your voice will hardly be heard.
The benefits of this type of commenting is that you’ll get a link back to your own website – sometimes. It is possible for the author to flag comments as NOFOLLOW so search engines won’t follow the link to your site and therefore won’t give you the authority.
Now, if you’re seriously interested in the blog post and want to add value to it by making a comment, great! But surely, getting a linkback to your own web page or blog post is a good thing, right? It’s like a thank you for your time – but it’s happening less and less since SEO companies started commenting for the sake of linkbacks to their client sites. A comment like “great blog” has no value at all, does it?
The second type of commenting platform is the social media one. Facebook is the best choice here because your comments not only appear on your own timeline and news feed, but they also appear in the author’s news feed to give them extra authority from their own friends. Your comment is also classed as a share so any image and accompanying description get’s shared as well.
Why would you want to do this? To add value to the conversation yes, but so your peers (those connected to you) get to see your wisdom and authority in your chosen subject. This is almost as good as posting a status of your own.
I truly believe in the benefits of social media connected commenting. Not just for the author, but for the readers as well. You’re not going to leave a nasty comment because everyone will start to think that you’re a troll, but rather, you are going to leave something intelligent, and that will add to the original blog post and expand the thinking beyond the original words.
I do wish LinkedIn had a commenting system like Facebook does. It would go down a storm with business bloggers and I’m unsure as to why they haven’t done it yet. However, remember that everyone is a consumer once we get home and login to Facebook, so the best time to make comments on blog posts – especially if you’re an entrepreneur or business owner – is in the evening.
The choice is yours – commenting for the sake of linkbacks and search engine authority, or commenting for social media where everyone gets to see what an expert you are? I know which one I’d choose.
So get reading more blogs that are relevant to what you do. Read them, learn from them, share them and – if it’s got Facebook commenting built in – why not leave a comment rather than just clicking like? Ok, click like as well, but do make the effort to leave a piece of your wisdom and watch your social authority climb!
Want to know more about social media for your business and how to get the best from commenting? It may be a great idea to call me on +44 (0) 7811 280754 or click here to ping over an email and let’s talk about how I can help you.
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